Wabash Marketplace Development: Streamlining Parts and Services Commerce

The Wabash Marketplace enhances customer operations with a unified, experience-driven platform that connects the transportation ecosystem, facilitating interactions and improving operations.

We created an intuitive, scalable marketplace for Wabash to drive parts and service sales. The platform integrated with various ordering systems and accommodated complex pricing and incentives. Through extensive dealer interviews, prototyping, and user testing, we refined the platform, leading to a successful launch with high user engagement and conversion rates.

MY ROLE

As UX Director I oversaw a team of 10 including: UX strategists, UI designers, project managers, business analysts, FE developers.

I led and facilitated dealer feedback sessions, synthesized findings, and prioritized the UX product backlog. I managed offshore design resources, including frontend developers, and conducted daily BXT (Business, Experience, Technology) meetings to ensure feature alignment, feasibility, and business impact.